The Competitors tab

You can use the tools on the Competitors tab in the News & Analytics Web hub to make media health comparisons between your company and specific competitors, as well as the industry at large.

1. Select News & Analytics in the left-hand navigation panel.

   Note

   If the left-hand navigation panel is not visible, select the Navigation menu icon in the upper left-hand corner to expand it.

2. To access media health comparison tools, select the Competitors tab.

3. Use the dropdown at the top of the page to select which types of media coverage to include:

   • Select Co-Mentions to include articles that mention you and competitors together.

   • Select Competitors to include articles that mention only a specific competitor or, for your own organization's score, only your organization.

   Note

   In calculating Health Scores, a positive article is worth +1 (plus one), a negative article is worth –1 (minus one), and a neutral article neither adds nor subtracts from the total score.

4. The Competitive Dashboard shows a visualization of your organization's media health score, which is defined by an aggregate assessment of news coverage, compared with competitors in your field.

5. To display results for the categories of media coverage, select the following tabs in the Competitive Dashboard section:

   • Overall: Includes all mentions.

   • Financials: Includes articles that cover news about the financial performance of other companies in your competitive space.

   • Partners & Competitors: Includes articles that cover news about other companies in your competitive space.

   • Operations: Includes articles that cover news about operational performance in your competitive space.

   • Products & Services: Includes articles that cover news about products and services in your competitive space.

   • Management: Includes articles that cover news about other company's overall management in your competitive space.

     

6. To compare your organization's media health to that of a selected competitor, select a competitor from the Choose Company dropdown. The comparison graph will update as you define the following criteria.

7. Select a tab to display results across specific categories of media coverage.

8. Select a time period from which to include media coverage. The period that you select refers only to the length of time that the articles are chosen from.

   Note

   The calculation of the health score does not change according to the period that you select because it is always based on the past 30 days, refreshing daily.

9. Below the Direct Comparison section, a list of articles that comprise the media health score for your selected criteria appears, organized into Positive, Negative, and Neutral categories.